It seeks to define and analyze the new and dangerous economic form of surveillance capitalism that has taken root in the 21st century. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves. The New Age of Surveillance By Elaine McArdle Cellphones may be the least of your privacy concerns Consider your home in five years: Before you’re out of bed in the morning, the drapes open themselves, the shower turns the water to the perfect temperature, and the toaster toasts your bagel just the way you like. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power is a nonfiction book published in 2019 by American author and professor Shoshana Zuboff. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Background Meta-analyses and single-site studies have established that children are less infectious than adults within a household when positive for ancestral SARS-CoV-2. The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century.

Shoshana Zuboff shows that we are at a crossroads. How will this fusion of capitalism and the digital shape our values and define our future? Profits now depend not only on predicting our behaviour but modifying it too. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Technologies that were meant to liberate us have deepened inequality and stoked divisions. The heady optimism of the Internet's early days is gone. The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called 'surveillance capitalism,' and the quest by powerful corporations to predict and control us.

The age of surveillance